Vision, Mission and Core Values
Our vision, our mission and our core values express the importance that brands, dealers, customers and employees working together in order to create a productive and enjoyable business atmosphere.
Vision
We want to be the first choice provider of financial services for our dealers
and customers in partnership with our automotive brands.
 
Mission
We are committed to excellent financial services that:
  • create value for our brands, dealers and customers;
  • contribute to the financial success of Daimler;
  • and offer rewarding opportunities for our employees and to the communities where we live and work.
Core Values
  • Integrity, Openness and Respect
  • Financial and Social Responsibility
  • Inspired and Empowered Employees
  • Customer Focus
  • Commitment to Excellence